Sync Scoring
Experience the best in entertainment!

It's all in SYNC
Brunswick has created the most innovative, robust, entertaining, and comprehensive bowling system capable of running every aspect of your centre. Sync® Center Operations is the bowling business's fastest-selling scoring and management system, and for good reason. Sync helps you automate essential marketing functions, provides a powerful platform of management tools, and is the only bowling system built on leading-edge, cloud-based technology. Since Sync’s release in 2015, Brunswick has remained steadfast in its commitment to leading the industry with powerful business tools that streamline operations and improve profitability while elevating the guest experience. Brunswick continues to partner with proprietors on Sync upgrades and new features, addressing your biggest challenges while providing a superior experience for everyone in your centre.
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Sync was developed through a unique collaboration approach with proprietors and continues to revolutionize the bowling industry with its advanced technology. This cutting-edge platform empowers bowling centres to address significant operational challenges like staffing shortages and rising labor costs by ensuring seamless transaction processing, efficient lane assignment, and personalized customer experiences.
ATTRACT NEW GUESTS
Sync is your ultimate marketing powerhouse, designed to attract more customers to your centre, increase spending per visit, and drive repeat business. Sync's data-driven marketing tools are easy to configure, allowing you to create, target, and deliver messages automatically, reducing your operational effort, time, and cost significantly.
MANAGE YOUR BUSINESS

Sync's robust management capabilities extend from guest and labor management to bowling centre and bar & restaurant operations, positioning your business at the forefront of operational excellence. This integrated solution simplifies and streamlines operations, enabling you to exceed customer expectations, optimize your workforce, maximize operational efficiency, and drive bottom-line growth.
PROVIDE BETTER GUEST EXPERIENCES
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Sync includes games your guests will love, netting you additional revenue as they accelerate—rather than bog down—the action on your lanes. There's something for everyone, from corporate teams to birthday party guests to competitive league bowlers. Inspired by best-in-class digital streaming sites, Sync's user interface meets customer expectations for highly personalized, self-guided, interactive experiences that provide immediate gratification. Sync was created with all this in mind. It’s designed to help you deliver the best overall customer experience every hour of every day. You probably still can’t always please everybody, but Sync enables you to come close
AFFORDABLE TECH & UNPARALLELED SUPPORT

Access industry-leading scoring and management technology without the heavy upfront burden.
Brunswick offers flexible purchasing options, including tailored buying plans and subscription models, allowing you to invest in Sync® in a way that suits your business and cash flow. Whether you’re building a new centre or upgrading an existing one, these options make it easier to implement powerful technology while maintaining financial flexibility.
Beyond the software, you gain access to ongoing support from industry experts who understand the operational demands of bowling and entertainment venues. From installation and onboarding to continuous system updates and technical assistance, Brunswick and South Pacific Bowling work alongside you to ensure your system performs at its best.
FUTURE-PROOF TECHNOLOGY
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Brunswick designed Sync from the ground up, incorporating hardware and software technologies that weren’t even imaginable just a few years ago. Cloud-native architecture and Brunswick’s fast-paced feature development ensure you have the tools to address whatever operational challenges and consumer expectations tomorrow may bring. Updates and new features are regularly available with just one click. Sync’s future-proof architecture allows Brunswick engineers to work with proprietors to develop new features and updates in real time.
